#NoLoveLikeit TENA Care Giving Relatives
Beautifully shot by award-winning indie film director Darius Marder, this film worked with the real carers whose amazing work often goes unseen. Care is in all its diverse forms, of siblings, parental, spousal is rarely shown for real in this category. By being true to reality we captured something with real emotional depth, allowing carers to feel seen, valued and supported. Over the campaign we consistently show there is no joy like it, no pain like it, and there’s #NoLoveLikeit. (Creative Director to creatives Ben&Dan).
13 million people in the UK care for loved ones.
There’s no joy like it, no pain like it –there’s no love like it.
With over 60 years’ experience supporting carers, we understand.
Incontinence can be challenging.
But it’s just one part of what is already a physically, mentally and emotionally demanding role.
Carers do an amazing job, often unseen, and we will do everything, practically and emotionally we can to support them.
Explore how TENA supports carers at #NoLoveLikeIt and www.tena.com/NoLoveLikeIt